It’s unclear if SugarHouse Connecticut will rebrand to BetRivers in the future.
So, if you come across BetRivers, you’ll notice that these platforms are identical, and that’s because they’re the same site, just with a different name. Therefore, Connecticut is the only state that’s home to a “pure” SugarHouse site. While you can access and play SugarHouse PA, it’s more or less a reskin of the BetRivers site since the rebrand has already happened. SugarHouse launched in Connecticut in October 2021, and the New Jersey branch officially rebranded to BetRivers in August 2022. However, it was announced in March that Rush intended to exit the Connecticut market later in 2023, meaning the brand could soon disappear. Today, there is one remaining branch in Connecticut partnered with the state lottery. The first online SugarHouse Sportsbook was launched in New Jersey in August 2018. However, starting in June 2020, Rush Street Interactive began rebranding most PlaySugarHouse branches to BetRivers so that the online sportsbook and casino could all be under the same name. PlaySugarHouse is an online sports betting platform owned and operated by Rush Street Interactive, a Chicago, Illinois-based outfit.
